How to embed YouTube videos on your website

How to embed YouTube videos on your website

Videos are taking over the digital marketing world! If you are thinking of a creative and original way to engage your audience and bring visitors to your website, you surely want to start usingvideos.

They are a great tool to get noticed and to stand out from your competitors. They also bring a number of benefits to your website and company.

For example, you can:

1. Deliver your message quickly
Some people don’t like reading long texts. Most of them will stop reading after a couple of paragraphs. If the text is excessively long, they will not even start reading and your message will be left in limbo. A video can deliver your message in a fast and efficient manner, making it easier to take the information in. Write a short copy and strengthen your message with a video for best results.

2. Drive traffic to your website & engage your visitors
By adding targeted and researched keywords to your custom videos, you will be able to rank high in search engines (remember YouTube is the second largest search engine in the world!) and bring traffic to your website. By showing a value packed video, your visitors will be spending more time on your website and will be able to see your product or service instead of just reading about it (and forget it). They will remember the information better.

3. Be entertaining & give your company a personality
Make your video informative but also funny. Add a little humour to it or make an animation video. These little tricks will help you be remembered.

Don’t just be a name. Show who you and who your company are. If you have a team, show your team and share company values.

These are just some of the benefits you can get from sharing videos. Try a video strategy for yourself and see.

Now, we do understand that not everybody is tech savvy. You might be reading and wondering, ‘How do I add a YouTube video to my website?’

No worries, we tell you exactly what to do, step by step.

How to embed a single video (your own video or someone else’s)

  1. From a computer, find the YouTube video you want to embed.
  2. At the bottom of the video click on ‘Share’.
  3. Click ‘Embed’. A box will open.
  4. From that box, copy the HTML code.
  5. Go to your blog or website and paste the code into the HTML text.
  6. All done! Your video is embedded on your website!

How to embed a playlist – Note: if you don’t have a playlist yet, you need to create one first.

  1. From a computer, sign in to your YouTube account.
  2. Select the playlist you want to use from the left side of the page.
  3. Check the playlist URL and select its ID.
  4. Copy the playlist ID.
  5. Take the embed code of an individual video and modify it following these steps:
    • Delete the single video ID you find after “” and replace it with videoseries?list=
    • Paste the playlist ID after =
    • Copy the entire new code and paste it into your website or blog HTML.
  6. All Done! Your playlist is embedded on your website.

Videos are an incredible marketing tool. Try videos and see how it works for you and your business.

Feel free to get in touch if you have any questions.